Hum Hain Deewane from Madhubala - Ek Ishq Ek Junoon is sung by Arijit Singh (inset).
Composing an original number is economically more viable in the long run and comes with its own set of benefits, while a Bollywood song can be played in a soap, only after paying copyright dues to the film's producer. Producer Yash Patnaik of Junoon... and Veera says, "When we use a Bollywood number in a show, it costs us between `20,000 and `40,000 per usage and does not give the show its distinct identity. It's just an arrangement and by playing a Bolly tune, the audience is bound to remember the song sequence used in the film and even make comparisons. Our signature tunes are exclusive for a show, there is more repeat value because we have the liberty of using the song(s) whenever we want according to different situations. On a short term it might be expensive as it costs us between ` 6 lakh and `10 lakhs to compose a song, but in the long run, it is more beneficial."
In order to create a melodious soundtrack, showmakers are roping in big Bollywood names to compose/sing. Harshdeep Kaur, who has a number of Bollywood songs to her credit gave her vocals to a TV show for the first time, says, "It is a beautiful composition and I also liked the theme of the show, which is based on a social issue. And the song really suited my voice so I went for it. Fans have a different level of loyalty for their favourite serials. These songs are played daily to them, it is not like a movie song, which comes and goes with the movie. And you become a household name if people like your song." About having big composers compose the tracks for shows, Patnaik says, "Big Bollywood composers have a certain track record. They have to put in more effort to compose a song for a daily soap because they don't have a superstar here mouthing the song. And the song is going to be played in thousands of living rooms on a day-to-day basis."
With more and more daily shows opting for original compositions, audiences can tune into some refreshing new notes for a change.
|Balika Vadhu||Choti Si Umar||Lalit Sen|
|Sanskaar||Title track||Shankar-Ehsaan Loy|
|Bani Ishq||Ishq Da Kalma||Harshdeep Kaur|
|Saraswatichandra||Kuch Na Kahe||Shreya Ghoshal|
|Veera||Title track||Anand Raj Anand|
|Madhubala||Hum Hain Deewane||Arijit Singh|
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