maj 31, 2013

Sony TV's Khoobsurat to wrap up due to low TRPs?

Dil Ki Nazar Se Khoobsurat
It’s a strange world, you see, where issues crop up every now and then. And our story–somewhat- revolves around identical parameters.
Okay, without beating around the bush, let’s share with our readers what info we received earlier in the day from our sources.
It is learnt that the unit of Sony Entertainment Television’s show Dil Ki Nazar Se Khoobsurat (Shashi Sumeet Mittal Productions Pvt Ltd) is a bit miffed with the news flying around that the channel might take a call on this mistaken identity show due to low TRP numbers (latest 0.5).
A well-placed channel source did confirm to us that they might indeed “ponder on wrapping up the project”.
However, when we spoke to the lead girl Soumya Seth, she struck the “rubbish” chord and said, “Khoobsurat in the coming days is going to be the best show...and it has the longest life. TRPs will go up, just wait and watch.”
Pretty optimistic…young lady!!!
Moving on, an industry insider says, “I think it is a little unfair with Khoobsurat. With double the publicity Chhanchhan is giving Sony a mere 0.6 and star studdedParvarrish - Kuch Khattee Kuchh Meethi is also hovering around 0.7. Khoobsurat is not even a prime time serial and with a small cast and crew if it is getting numbers equal to other prime properties, what’s really wrong in that? “
Point taken…
Finally, we buzzed Sneha Rajani, (Senior Executive Vice President & Business Head –Sony TV) and asked if Khoobsurat’s going off air, she replied in jest, “I too have been hearing about it since the past three months.”
When further quizzed if low ratings have put the show in the danger zone, she denied it altogether.
Producer Sumeet Mittal remained busy in a meeting and said will get back later. If he does, we will publish his side of the story in a jiffy.
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